About

Michelle Jonas, Designer & Founder, MiJo

Michelle Jonas began her career in New York in the 1990s, quickly establishing herself within the fashion and editorial world. She served as Director of Creative Development at Arnell Bickford before moving into styling at Vanity Fair, and later became Accessories Editor at Vogue, where she refined her eye for timeless design and modern elegance.

Her transition into design came when she was personally recruited by Ralph Lauren to help shape the newly launched Ralph line, an experience that deeply informed her approach to American style: effortless, refined, and enduring.

In 2005, Jonas relocated to Los Angeles and founded MiJo (Michelle Jonas Design), with backing from Gene Montesano and Barry Perlman, founders of Lucky Brand Jeans. Over the past two decades, MiJo has grown into a respected name in casual luxury, known for its understated sophistication and commitment to sustainability.

Designed and manufactured in Los Angeles, each collection reflects Jonas’s hands-on approach. She works closely with a dedicated team of artisans, particularly hand dyers, ensuring that every piece carries a sense of individuality, craftsmanship, and ease.

Her new retail store, studio, and gallery in the Sycamore Arts District marks an exciting evolution of the brand, bringing together fashion, art, and community in a space that reflects her holistic vision of modern California living.